Active Club Forum: Encourage Open-Ended Clubs

Encourage Open-Ended Clubs

When offering both OPEN-ENDED clubs and CLOSED-ENDED clubs it is more profitable to encourage people to register for the OPEN-ENDED clubs.

One method for making the OPEN-ENDED clubs more attractive is in their benefits. One quick thing that can make a difference is the discount amount offered.

DISCOUNTS in respect to the COMMITMENT:
• When someone registers for the OPEN-ENDED club they may be provided with a discount which is greater than the CLOSED-ENDED clubs. The support costs for the OPEN- ENDED are less so the additional discount is easy to justify to the customer offering a 10-15% discount for OPEN-ENDED clubs.

• When someone registers for the CLOSED-ENDED club they may be provided with a discount which is LESS than the OPEN-ENDED clubs. The support costs for the CLOSED-ENDED are greater so a smaller 5% discount is easy to justify to the customer.

Always track the responses and results!

Good luck!

Theresa Dorr
Active Club Management
925-447-CLUB (2582)
www.activeclubmanagement.com
www.acmwineclubsoftware.com
www.wineclubsoftware.net

Edited by Theresa (Wed Sep 12 2007 10:10 AM)