Theresa
Active Club Management
Reged: Apr 21 2006
Posts: 396
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Encourage Open-Ended Clubs
When offering both OPEN-ENDED clubs and CLOSED-ENDED clubs it is more profitable to encourage people to register for the OPEN-ENDED clubs.
One method for making the OPEN-ENDED clubs more attractive is in their benefits. One quick thing that can make a difference is the discount amount offered.
DISCOUNTS in respect to the COMMITMENT: • When someone registers for the OPEN-ENDED club they may be provided with a discount which is greater than the CLOSED-ENDED clubs. The support costs for the OPEN- ENDED are less so the additional discount is easy to justify to the customer offering a 10-15% discount for OPEN-ENDED clubs.
• When someone registers for the CLOSED-ENDED club they may be provided with a discount which is LESS than the OPEN-ENDED clubs. The support costs for the CLOSED-ENDED are greater so a smaller 5% discount is easy to justify to the customer.
Always track the responses and results!
Good luck!
Theresa Dorr Active Club Management 925-447-CLUB (2582) www.activeclubmanagement.com www.acmwineclubsoftware.com www.wineclubsoftware.net
Edited by Theresa (Wed Sep 12 2007 10:10 AM)
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Carl - WA
Unregistered
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Thank you - Carl
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reduntex
Unregistered
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Hi all, My name is John , I’m new to the forum and just want to say hi to everyone.
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